National Association of Professional Organizers
Austin Chapter

 
 
 

 

5 Things to Remember When Picking a Specialty

March 28, 2017 9:15 AM | Anonymous

As a new organizer, there are thoughts, questions and maybe even pressures to pick a specialty. Do I specialize in ADHD organizing? Holistic organizing? Senior Moves? Is holistic organizing even a specialty or a methodology? The next meeting is tomorrow and I have to introduce myself, so what do I say?

You might be a seasoned organizer and still feel the pressure.

I have sat in many chapter meetings and heard frustrated exclamations of "I don't have a specialty yet!" or slightly embarrassed "I am 'just' a generalist." 

It saddens me to see the anxiety or embarrassment. Those are totally normal feelings, but let's start to shift the mindset of specialties. I have a few thoughts on how to do that:

  1. Picking a specialty is like picking your favorite color. You don't really pick your favorite color - you just know. So go with what feel right and what you enjoy.
  2. Don't stress about it. You don't have to have a specialty. You might develop one later or never. That is okay!
  3. Having a specialty is really for you, not your clients. It gives you a really specific and clear snippet of what you do, so others automatically think "that is me!" or "I know so and so that could use your help!" 
  4. A specialty is also really for your marketing purposes. Marketing is best done with surgical precision, not a shot gun. A specialty helps identify where to focus your marketing efforts in finding and bringing in your ideal clients.
  5. Be aware that if you do everything for everyone, you aren't going to be anything for anyone. Being a generalist doesn't mean that you tell people everything thing you do. Listen to what they are telling you or what group you are in and tailor your elevator pitch or project examples you give about what you do! 

If you are in the process of specializing or living large as a generalist, I hope this has given you some helpful pointers and encouragement!

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