National Association of Professional Organizers
Austin Chapter



5 Things to Remember When Picking a Speciality

March 28, 2017 9:15 AM | Suzanne Holsomback (Administrator)

As a new organizer, there are thoughts and questions and maybe even pressures to pick a speciality. Do I specialize in ADHD organizing? Holistic organizing? Senior Moves? Is holistic even a speciality or a methodology? The next meeting is tomorrow and I'll have to introduce myself, what do it say!!!

You might be a season organizer and still fill the pressure.

I have sat in many chapter meetings and heard a frustrated exclamations of "I don't have a speciality yet!" or slightly embarrassed "I am 'just' a generalist." 

It saddens me to see the anxiety or embarrassment. Those are totally normal feelings, but let's start to shift the mindset of specialities. I have a few thoughts on how to do that:

  1. Picking a speciality is like picking your favorite color. You don't really pick your favorite color, you just know, so go with what feel right and what you enjoy.

  2. Don't stress about it. You don't have to have a speciality. You might develop one later or never. That is okay!

  3. Having a speciality is really for you - not your clients. It gives you a really specific and clear snippet of what you do, so others automatically think "that is me!" or "I know so and so that could use your help!" 

  4. A speciality is also really for your marketing purposes. Marketing is best done with surgical precision, not shot gun. A speciality helps identify where to focus your marketing efforts in finding and bringing in your ideal clients.

  5. Be aware that if you do everything for everyone, you aren't going to anything for anyone. Being a generalist doesn't mean that you tell people everything thing you do. Listen to what they are telling you or what group you are in and tailor your elevator pitch or project examples you give about what you do! 

If you are in process of specializing or living large as a generalist, I hope this have given you some helpful pointers and encouragement!

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