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  • NAPO-Austin Marketing Seminar

NAPO-Austin Marketing Seminar

  • October 17, 2017
  • 9:30 AM - 3:30 PM
  • IBEW Local Union Hall, 4818 E. Ben White Blvd #300, Austin, TX 78741

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(depends on selected options)

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Learn from exciting speakers, network with other professionals and receive personalized help with your business website or social media account!


Our speakers include:


Rodrigo Zurita, of eWeb Strategy to tell us about marketing needs, branding, and buyer personas

Get where you want to go with your brand

Your brand is your compass. It directs your business in everything it does, from how you and your employees communicate internally and with customers to how you market your company and beyond.  We will discuss how to leverage the branding process, and customer-centric thinking into tactics that can help you reach your goals!

We understand that traditional marketing is broken and that the paradigm between businesses and consumers has shifted. Consumers are taking control and are tuning out “old-school” marketing that’s impersonal. e-webstrategy shifts clients’ online experience from interrupting buyers to attracting them. We market to those who have real business challenges  and seek viable business solutions.



Jessica Scanlon, of Hot Dog Marketing, to talk about online marketing, social media, and SEO

The Social Media Machine: Content Marketing for Small Businesses

Online marketing is one part creativity and one part process. Do you have all the parts to put together an online marketing machine that helps your small business gain attention online? In this presentation, Jessica Scanlon, the founder of Hot Dog Marketing, talks about websites, social media, email marketing, blogging and SEO and how they work together to help small businesses.

 Hot Dog Marketing is an award-winning, highly recognized digital branding agency in Austin, TX that works exclusively with small businesses. Hot Dog Marketing was named a top web developer by Austin Business Journals, rated a top agency by ThreeBestRated.com and Expertise.com, and a gold medal winner by the DotComm Awards and MarCom Awards. Jessica was recently nominated to be a Profile in Power by the Austin Business Journal. She speaks at a variety of small business events.


Tickets are $40 for NAPO-Austin Chapter members, and $50 for non-members. Bring your own lunch, or choose the optional $10 lunch of assorted sandwiches from Jason's Deli.

Networking and sign-ups for 10-20 minutes of one-on-one personalized help in the afternoon (first-come, first-served) will begin at 9:30 am.  Bring your laptop, tablet, or smartphone, and your focused questions! Presentations will be in the morning from 10:00 am - 12:30 pm. After lunch, we will have one-on-one personalized help for signed up participants from 1:30 pm - 3:30 pm.

Driving directions to the IBEW Local Union Hall: from I-35 in Austin, go east on Hwy 71 (Ben White Blvd). Take the Montopolis Dr exit, turn around under the bridge, and look for the Public Storage on the access road. When you see the Public Storage sign, slow down - the IBEW Union Hall building is just past it!  Take the driveway to the parking lot behind the building. Our event will be on the 3rd floor. See you there!





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