NAPO-Austin Librarian, Beta Shad, reviews "Growing Your Business!"
There are so many text book style references about different ways to grow your business. Hundreds of pages long and needless to say BORING! Growing Your Business! is a quick and simple, to-the-point read that gives easy to implement strategies to effectively grow your business. That is what we are all striving to do right?
This book gets you thinking about which direction you want to take your business and what it will take to get you there. Whether you are just getting started or you are well established and you are interested in learning a new perspective, this book is a tiny gem for anyone in business. LeBlanc provides variations on ideas that exist in the business world today and offers strategies on how to position yourself for more prospects. He suggests that you present the outcomes of your work and it will lead you to more clients and sales.
He also touches on the hot topic of mindset. But he is not referring to changing your own mindset from negative to positive thinking, although that is very important. He offers the perspective of the potential clients mindset and suggests that if you can understand their way of thinking you can then respond in a way that will meet their needs.
“Position what prospects need in a way they want it, and you will have people busting down your door!”
Just like in any area of your life, in order to see results you must keep your focus daily and TAKE THE ACTION. What you focus on expands, so get clear on the most important aspects of your business. Putting your focus there will make decision making easier, which will cut out some unnecessary stress. By keeping it simple, with consistent effort everyday, anything is possible.
Last but certainly not least, as another important way to help grow your business, LeBlanc recommends surrounding yourself with people who really care about your success. And that is what NAPO members are for! :)
Additional reading recommendation: The Greatest Salesman in the World by Og Mandino